In 2013, Condé Nast and Amazon announced a deal that changed the publishing industry as we knew it.
The publishing giant and e-comm site joined forces to simplify the subscription process for its glossy magazines. It was the first campaign of its kind to push the industry to become more digital and begin to phase out the stacks of magazine insert cards and direct mail.
You can read about it here.
Our team, at Bandujo, partnered with Condé Nast to launch the new process, create an "All Access Plan" for magazine subscribers and improve the customer journey. A journey, it was. One that made some publishing and digital history.