I approach my role as a Creative Director with a necessity for understanding and studying human psychology; a fine-tuned knack for innovation; an insatiable amount of curiosity and quest for learning; and a completely resolute love of words. So much so that, in my "spare time" I'm attending HARVARD (mostly from afar) for my Master's in the intersection of brand and psychology, with a minor focus on philosophy.
I've spent the last 15 years working with some of the biggest brands in Sports, Entertainment and Lifestyle. As a CD with a uniquely blended background in writing and design, I build and run teams that are passionate, innovative and bullish about risk. And you can be damn sure that I never back away from a challenge... a multi-million dollar pitch, a seemingly impossible assignment, a tighter than tight deadline. I'm IN and cheering the whole way through.
A brand is only as good as the story it's telling, across every marketing medium, every day and that's how I approach my job. Leaving no detail unattended. Brands must succeed at all touch points. End-to-end. All the time. ...And it's my job to see that befall.
AWARDS: I'm a proud and humbled recipient of a Television Emmy®, numerous ADDYs and two Gold's in Global Sports Media Marketing Awards.