Sitting in a two day 'Communications and Agency Partner' meeting at JPMorgan Chase headquarters (Columbus, OH) resulted in knowing more about the banking and finance industry than I'd ever really hoped for. Really.
But, it enabled me to own and understand the Chase voice: A voice that's transparent, friendly and straightforward. Over the course of a year with Bandujo Advertising, I wrote and directed hundreds of digital campaigns, email blasts, direct mail pieces, ATM screen prompts and in-branch marketing collateral.
In addition, I developed editorial content for Chase.com and JPMorgan.com to help inspire customers throughout their personal financial journey. JPMorgan Chase was the first institution to solidly push useful financial literacy content to its audience, and the first to embrace the idea of "transparency" in banking. And they see that value through at every brand touchpoint.
Mad respect. And now I'm a customer.