The Atlantic Coast Conference is comprised of 15 of the top academic and athletic institutions in the United States. With the addition of potent programs like Syracuse, Pitt, Notre Dame, and Louisville; the ACC was ready to evolve it's brand messaging, strategy and overall positioning within Collegiate Sports.
The year prior, the SME team had redesigned the Primary Mark, and it was our job to continue pushing the conference ahead. We were tasked with the development of new Brand Pillars, Tone & Voice, Look Tools Kit, Corporate Sales Presentation Materials and a complete Brand Book.
You can download the final Brand Book here.
I get chills every time I look back on this work and read the Anthem. Writing it and presenting it to the Office of the Commissioner ranks up there on my list of surreal career moments.