Ooh la la. Pure skin nutrition.
Before Raw Sugar was ready to launch its product in Target stores nationwide, Joni Parenti and I needed to give it lots of love: Revamping the overall positioning, look, feel and tone. The result was a strategic shift that emphasizes the benefits and uniqueness of ColdPress Technology© as well as new packaging, new copy, new product names and a fresh digital presence.
Now, the product's flying off the shelves and leaving in its wake lots of 5-star reviews. Check out this sweet little video, too.
NOTE: Do try the Body Butter. And be on the lookout for special 'Sugar Notes' whenever you see RS!