LaLaLand is just so dreamy. Minus the traffic.
The Los Angeles Tourism and Convention Board challenged my team at HEILBrice to create a campaign that increased meeting and convention bookings / sales throughout the city. "MEET L.A." rose to the challenge. In fact, check out this 2017 LA Times article!
"The Los Angeles Convention Center reported an operating surplus of $10.2 million, a 5% increase from the previous year’s surplus of $9.7 million." -LA Times
Through digital, traditional and experiential activations, MEET L.A. has become one of the most recognized campaigns in the Travel Trade Industry.