Crunchy french apple. Tart Key Lime. Fluffy chocolate cream.
Marie Callender's Restaurant & Bakery is a west coast fave and HEILBrice has been the long-time Agency of Record on the account. Working with the HB team, I strategically directed, wrote and developed lots of sweet culinary creative for the brand. Including; radio spots, digital ads, menus, product names, seasonal themes, television spots, social campaigns and you-name-it-we-did-it.
The toughest part of the job? I experienced severe and frequent pie cravings.