Golf is hard. Working to shift the perception of sports supplements is harder.
But, as the Marketing and Creative Director for swingOIL, that's exactly what I did. For over a year, I built the brand, the team and the image of THE ULTIMATE GOLFER'S DRINK. (A positioning line we developed to explain *what* swingOIL was.) Working with the World's #1 Golfer, Jason Day, 50+ PGA Champions Tour Players and dozens of influencers, swingOIL became a popular sports supplement--the first made specifically for golfers.
Media planning, social campaigns, PR monitoring, artwork development, editorial marketing, branded content creation, #TeamswingOIL management and investor relations was all part of the gig, on a daily basis.
Today, with most of my original team still in place, swingOIL can be found on the shelves of Dick's Sporting Goods, The PGA Store, National clubhouses, Sports Authority and more. The brand has over 200K followers on its social channels and continues to promote the subscription model we engaged. SMOOTH.