The "runner's high" is real, and when you walk into the office of NYRR, every person you meet seems to be feeling it.
It's inspiring. In fact, a lot of what they do is inspiring. From their Youth Programs to their Senior Workouts, to the 26.2 Mile New York City Marathon which draws millions of people from around the World.
And that's the message I wanted to get across while working with SME on their new brand platforms. 'RUN FOR LIFE' became their new positioning and we worked to activate that message across every spoke of the brand. Here's one example, a Manifesto I wrote (below) to bring the positioning to life. The NYRR community uses the Manifesto content in so much of what they do now, uniting people in spirit and strength. The words came together in a rhythm--a cadence--one foot in front of the other.
Run LIKE A BOSS.