It was a showdown at Staples Center. 148 - 145. EAST. But, if Curry had sunk that last three...
Meanwhile, another show took place close by and all weekend, at The Majestic Theater: The NBA Crossover event, a celebration of the influence that basketball has on culture and the world around us. From music to fashion, tech to entertainment. Lest I forget the kicks. Always...the KICKS.
I was hired by Mirrorball NYC, as Creative Director, to concept, design, and pitch a highly experiential activation for Crossover 2018. What came of it was something of the extraordinary and resulted in the most talked about NBA Crossover of all time.
We went in ballin,' turning the Majestic Theater into every NBA fan's most unexpected dream come true. Their experience began with a personalized tunnel entrance of their very own, brought to life (paparazzi and all) by Tissot. The .gifs of which are circulating like crazy. Next up, fans could cannonball into the foam finger pit; shoot some 3's with Curry; drool over the custom sneaker collab and gallery; get an NBA-approved haircut; score a front row seat to hear some of their favorite players talk ball and try to soak in all the culture brought to life around them.
In true Mirrorball (and my) style, we pushed for even MORE of an experience. Namely, a shoppable Craig + Clyde Atelier, an NBA 2K Custom Avatar station, and "Bron Bron's Cookie Jam" stand. But, we'll table those until next year. But scroll on down to see The King's cookie stand concept.
Read more on the event in the Los Angeles Times.
In the meantime, I'm glad to see a W comin' from Team LeBron and wish the finger foam pit could be installed in-office.
S/O to Michael Blatter and my stellar team at Mirrorball.